Movers and Shakers

Veteran sports executive Ahron Cohen joins ADvantage Sports Tech Fund

Former Arizona Coyotes president eyes global expansion

Posted 3/8/21

As a venture partner, sports business executive, Ahron Cohen, has joined the ADvantage Sports Tech Fund, a global leader in early-stage sports investing.

Armed with a specialized understanding of …

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Movers and Shakers

Veteran sports executive Ahron Cohen joins ADvantage Sports Tech Fund

Former Arizona Coyotes president eyes global expansion

Posted

As a venture partner, sports business executive, Ahron Cohen, has joined the ADvantage Sports Tech Fund, a global leader in early-stage sports investing.

Armed with a specialized understanding of the business of sports, Mr. Cohen — former president and CEO of the Arizona Coyotes --- brings an experienced operator perspective in developing partnerships and commercial opportunities for ADvantage’s global portfolio, according to a press release.

“Working with the ADvantage team allows me to provide meaningful operational support to a growing portfolio of highly innovative technology companies, side by side with some of the industry’s leading investors,” Mr. Cohen said in a prepared statement.

Before joining the Coyotes as general counsel in 2015, Mr. Cohen worked for the Minnesota Vikings NFL franchise.

Based in Phoenix, Mr. Cohen brought operational excellence and innovation to the team while CEO. He achieved franchise-record increases in virtually every business category during his time at the Coyotes, including ticket sales, corporate sponsorships, TV ratings, premium seating, merchandise and food and beverage, the release states.

During his time with the Coyotes, the organization was widely recognized as a best-in-class franchise for fan experience, including a Top 3 ranking in the NHL by J.D. Power & Associates for overall customer satisfaction results.

“Adding a seasoned operator of Ahron’s caliber to the team is highly complementary to both us and our portfolio companies, who do business with many of the largest leagues and media operators across the world,” said Jeremy Pressman, founding partner of ADvantage. “Drafting Ahron to our all-star team further strengthens ADvantage’s ability to provide strategic value to our cutting-edge global portfolio.”

Mr. Cohen joins an ADvantage team that includes former NBA all-star and Olympic gold medalist Michael Redd, entrepreneur and venture capitalist Christoph Sonnen, and investment principal and great-grandson of Adi Dassler, Alex Bente.

“It is a true privilege to join this exceptional ADvantage team,” Mr. Cohen said.

“I was immediately captivated by the team’s vision, investment philosophy and caliber of existing portfolio companies. Alex, Jeremy and the entire team have done a tremendous job positioning ADvantage as a market leader at the forefront of the rapidly accelerating sports technology world and I look forward to helping build upon this success. I am especially honored to be a part of an organization dedicated to advancing the global sports industry in the legacy of one of its greatest pioneers, Adi Dassler.”

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