FirstBank, a privately held bank with a focus on “banking for good,” announced the return of its ‘Go Green’ campaign. For every FirstBank checking account opened from June to Aug. 30, the bank will donate to causes that help save bees, conserve water and plant trees.

In addition, those who open a personal checking account during the campaign will be entered for a chance to win $500 or an e-bike. 

Northwest Valley locations are at:

• 5885 W. Bell Road, Glendale.
• 19309 N. R.H. Johnson Blvd., Sun City West.

Here’s how it works:

• Open any checking account: New and existing customers can open any personal checking account byAugust 30. 
• Help bees, water, and trees: For each personal checking account opened, FirstBank will donate to Project Apis m., Western Resource Advocates, and One Tree Planted. The donation will be distributed equally between all three causes. The maximum donation will be $60,000.
• Enter to win $500 or an e-bike: Customers who open a personal checking account will be entered to win $500 or a Heybike Mars 2.0 e-bike. Ten e-bikes will be awarded, and 12 winners will receive $500. Winners will be notified at the end of the campaign. 

"By aligning our banking practices with environmental stewardship, we're not only investing in the future of our planet but also empowering individuals to be part of the solution," stated Humphrey Shin, FirstBank Phoenix market president, in a press release.

"Support for Project Apis m. through FirstBank's Go Green campaign means that we can fund more important honey bee research and plant more forage to support pollinators where they need it most,” stated Danielle Downey, Executive Director of Project Apis m. 

New customers will also receive a Recovered Ocean Bound Plastic Visa debit card. FirstBank partnered with Clean Seas to create cards with recycled plastic sourced from the sea. Since 2022, more than 180,000 FirstBank-branded ROBP cards have been distributed.

“Healthy rivers are the foundation of the West, providing critical fish and wildlife habitat, sustaining our communities, and supporting world-class outdoor recreation,” stated Bart Miller, Director of the Western Resource Advocates Healthy Rivers Program.

Since 2021, in partnership with One Tree Planted, FirstBank has planted more than 110,000 across Colorado, Arizona and California. 

“One Tree Planted is thrilled to be working with FirstBank for a fourth consecutive year on the ‘Go Green’ Campaign. Creative campaigns like this not only support planting trees, they help raise awareness about the importance of trees and biodiversity,” stated Michelle Senthviel, Sr. Account Manager at One Tree Planted.

To learn about FirstBank’s campaign and official rules, visit efirstbank.com/green.

FirstBank began providing banking services in 1963. It has more than 100 branch locations across Arizona, California and Colorado.