Log in

Coyotes partner with iHeartMedia for exclusive audio network

Posted 8/26/19

Phoenix-based national marketing agency OH Partners announced last week the formation of a new partnership between the Coyotes and iHeartMedia Phoenix that will launch The Arizona Coyotes Audio …

You must be a member to read this story.

Join our family of readers for as little as $5 per month and support local, unbiased journalism.


Already have an account? Log in to continue.

Current print subscribers can create a free account by clicking here

Otherwise, follow the link below to join.

To Our Valued Readers –

Visitors to our website will be limited to five stories per month unless they opt to subscribe. The five stories do not include our exclusive content written by our journalists.

For $6.99, less than 20 cents a day, digital subscribers will receive unlimited access to YourValley.net, including exclusive content from our newsroom and access to our Daily Independent e-edition.

Our commitment to balanced, fair reporting and local coverage provides insight and perspective not found anywhere else.

Your financial commitment will help to preserve the kind of honest journalism produced by our reporters and editors. We trust you agree that independent journalism is an essential component of our democracy. Please click here to subscribe.

Sincerely,
Charlene Bisson, Publisher, Independent Newsmedia

Please log in to continue

Log in
I am anchor

Coyotes partner with iHeartMedia for exclusive audio network

Posted

Phoenix-based national marketing agency OH Partners announced last week the formation of a new partnership between the Coyotes and iHeartMedia Phoenix that will launch The Arizona Coyotes Audio Network. The deal brokered by OH, signals a major change in the way hockey fans consume entertainment.

"Fans are more connected to their mobile devices than ever before,” said Scott Harkey, co-founder and managing partner of OH. “We wanted to create a partnership for the Coyotes with iHeartMedia that helps the brand better connect with its fans across digital friendly formats, as well as top radio stations in the state."

The Arizona Coyotes Audio Network will be a one-stop-shop for exclusive Coyotes audio content for fans. The network will be the only place to find additional Arizona Coyotes audio content including game replays and highlights, historical games, player and coach interviews and news conferences and more. Fans will be able to digitally access the network through the iHeartRadio app by searching for "Arizona Coyotes," or by streaming online. The new agreement also includes other joint promotional activations including on air, online and in-house at the arena. Games can also be streamed live on the Arizona Coyotes Audio Network via iHeartRadio.

"We are excited to have OH as our agency partner in this endeavor," said Arizona Coyotes President & CEO Ahron Cohen. "As more sports content moves to digital formats we need new ways to not only reach our fans but engage with them in meaningful ways. This new multi-platform agreement allows us to deliver an exceptional experience to a broader range of Coyote fans."

iHeartMedia executives are excited about the partnership as well.

"We are so excited to help the Arizona Coyotes expand their reach to mobile fans with an exclusive Arizona Coyotes channel on the iHeartRadio app," said Linda Little, president of iHeartMedia Phoenix. "They are among a growing number of teams and schools looking for this kind of solution. With over 130 million registered users, the iHeartRadio app allows fans to access content from their favorite team from anywhere."

For OH Partners, this agreement is representative of the agency's approach to client service, combining innovative thinking and a digitally native way of addressing the challenges its brand clients face today. OH's leadership team has prioritized the formation of mutually beneficial partnerships like this one to drive industries forward.

"Fans, consumers, customers, whatever you want to call them, all are energized by the accessibility and fast-paced nature of digital media," Mr. Scott said. "It is our job as an agency partner to find ways of making their choices and experiences easier and more valuable to their lives."

OH is one of the US's fastest growing agencies with offices in Phoenix and Las Vegas. In addition to the Coyotes, the agency's clients include regional favorites like Arizona Lottery and Gila River Hotel & Casino as well as national powerhouses including STP Armor All and Virgin Hotels.