Walgreens takes 'Red Nose Day' digital, championing fight against child poverty


Red Nose Day is back for the sixth year at Walgreens, with 240 locations across Arizona.

While the mission to raise money to end child poverty remains more important now than ever, the "Red Nose" is showing up slightly different, according to a release.

This year, together with Red Nose Day, Walgreens is to present the iconic Red Nose digitally --- allowing the spirit of Red Nose Day to unite people to spread joy virtually and raise awareness of the cause, even while staying home and remaining physically distant, the release states.

"Red Nose Day has always been about celebrating kindness and caring, and our commitment to support children in need is more urgent than ever before," Richard Ashworth, president of Walgreens, said in the release. "The digital Red Nose is a simple and safe way for people to provide immediate support to the children and communities that are most vulnerable to the COVID-19 health pandemic, especially at a time when physical distance makes traditional ways of helping difficult."

Now through May 30, consumers can get their digital Red Nose by donating online at Walgreens.com/RedNoseDay. A donation will unlock a special Red Nose filter that can be shared on Instagram, Facebook or Snapchat.

Walgreens encourages everyone who donates to show their Red Nose Day spirit by sharing a selfie wearing their digital Red Nose, tagging @walgreens and #NosesOn, then challenging friends and family to do the same.

One hundred percent of these donations will go to Red Nose Day, benefitting grantee partner organizations that help children in need stay safe, healthy and educated through nutritious meals, educational support, safe shelter and more --- as the needs and economic hardship increase significantly for this group in the face of the COVID-19 pandemic, according to the release.

“For five years, Red Nose Day has tapped into the power of laughter, engagement and entertainment to bring Americans together to change the stories of millions of children in need,” Alison Moore, CEO of Comic Relief US, the nonprofit organization behind Red Nose Day, said in the release. “We’re thrilled, in partnership with Walgreens, to have been able to launch the first digital Red Noses, continuing to give people an easy way to come together and show their support for vulnerable children. Millions of children in need here and around the world are suffering from the devastating impacts of COVID-19 --- this may just be our most important Red Nose Day yet.”

For those shopping in store who wish to make a donation, they can still do so by telling their cashier.

Local grantee partner recipients of this year’s Red Nose Day Fund include, according to the release:

  • Boys and Girls Clubs across the state, which provide safe places for children to learn and play after school.
  • JumpStart, a national early education organization.
  • Educare Arizona, which provides early childhood learning, family support and health care to vulnerable young children and their families.

National grantee partners include Boys & Girls Clubs of America, Children's Health Fund, Feeding America, Save the Children, City Year, Covenant House, International Rescue Committee, Laureus Sport for Good, UnidosUS and The Global Fund, the release states.